Charley Orwig, MBA

Senior Strategy and Brand Marketing Advisor

Charley is a dynamic business leader and marketing executive with 20 years of experience driving business growth. He combines solid corporate and agency experience, creative aptitude and sharp market insight, B2B and B2C experience as well as expertise in diverse digital markets. Charley spent much of his career in Brand Management at Kraft, before taking on consulting and leadership roles in marketing and data science. Having consistently delivered accelerated revenue growth for many of the top consumer brands, Charley understands what it takes to drive organizational performance, and how to build teams that are capable of consistently delivering it. Charley holds a BS in Communication from Bradley University and an MBA from Benedictine University and holds certifications in Appreciative Inquiry and Ecommerce Analytics. Charley is a marketing instructor in Northwestern’s Kellogg Executive Education program and holds faculty positions at Lake Forest Graduate School of Management and Benedictine University, where he teaches courses in graduate and undergraduate marketing and communications. Charley resides in the Chicago area with his family. He is an active volunteer in his community, a youth basketball coach, and will happily hop on a bike any chance he gets.