About Ad Lucem Group

Many high-performing organizations struggle to find clear focus and thereby miss the opportunity to fully engage their stakeholders and break through to new levels of thriving and innovation. Our mission is to help organizations move towards their clarity of purpose and focus (ad lucem is Latin for “to the light”). Ad Lucem Group helps organizations build a clear vision and path that generates desired results more quickly, effectively, authentically, and at a lower cost to the organization than traditional change methodologies by fully engaging organizational stakeholders. We leverage our expertise to create in days and weeks what most organizations struggle to achieve in years. 

Patrick Farran and Melissa Norcross founded Ad Lucem Group in 2017 to walk alongside purpose-driven organizations to equip them with the tools and help they need to achieve their goals by tapping into their full capabilities. Steeped in strategy and certified in the use of Appreciative Inquiry, our techniques have been used to enable start-ups and non-profit organizations through large global Fortune 100 companies to achieve unprecedented and sustainable results.

In 2020, Ad Lucem Group partnered with ignite80 and founder, Ron Friedman, PhD, to serve as the exclusive consulting arm for ignite80. Ad Lucem Group’s mission is congruent with ignite80’s mission to help organizations create thriving workplaces. We teach leaders and their teams evidence-based practices for fostering engagement, achieving high-level performance, and sustaining a vibrant organizational culture. Every company wants to build an extraordinary workplace. We’ll show you how it’s done.
 

Our Team

Patrick Farran, PhD, MBA

Patrick Farran, PhD, MBA

Co-Founder and CEO

Get to know Patrick.

Melissa Norcross, PhD, MBA

Melissa Norcross, PhD, MBA

Co-Founder and Chief Strategist

Get to know Melissa.

Joel Farran, MS

Joel Farran, MS

Senior Strategy, Communications, and Community Investment Advisor

Get to know Joel.

Salwa Rahim-Dillard, PhD, MS

Salwa Rahim-Dillard, PhD, MS

Senior Diversity, Equity, and Inclusion Advisor

Get to know Salwa.

Amber Johnson, PhD

Amber Johnson, PhD

Senior Culture & Strategy Advisor

Get to know Amber.

Charley Orwig, MBA

Charley Orwig, MBA

Senior Strategy and Brand Marketing Advisor

Get to know Charley.

Michelle Sanford

Michelle Sanford

Executive Leadership Consultant

Get to know Michelle.

Elizabeth Shenk

Elizabeth Shenk

Marketing & Communications Director

Get to know Elizabeth.

Ron Friedman, PhD

Ron Friedman, PhD

Strategic Partner and Advisor

Get to know Ron.

Robert McVay

Robert McVay

Strategic Partner - Office of the CTO/CIO

Get to know Robert.

José Reinoso, MBA

José Reinoso, MBA

Strategic Partner - Latin America Operations

Get to know José.

Lucero Garcia

Lucero Garcia

Strategic Partner - Latin America Operations

Get to know Lucero.

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