Burnout isn’t just about being busy—it’s about misalignment with your values and purpose.

Do you ever hear someone say, “I can’t help you with that, I’m too busy?” When you hear it, do you think, “there is just NO way you’re as busy as I am?” Many with packed personal and professional schedules likely hear and think these thoughts.

For many talking heads, influencers, and content creators, this is what drives even the most dedicated executives into burnout. They’ll say, “you have to say ‘no’ to almost everything” to avoid burnout. “Prioritize yourself” or your “personal time,” or (my favorite) “get your work-life balance right.”

Bologna. Of the Oscar Mayer variety.

The Real Causes of Burnout

The truth is you’ll likely burn out for many other reasons than simply having a packed schedule. Research identifies the top causes as: excessive workload, lack of control, insufficient rewards, poor social support, unfair treatment, and mismatched values.

Now, excessive workload can certainly contribute to burnout—but here’s the key distinction: it’s not just about the volume of work, it’s about whether that work feels meaningful and aligned with your purpose. The next factor, lack of control, is equally important. You might have time if you had help and autonomy to make decisions about how that time gets used.

Insufficient rewards and poor social support often stem from being in the wrong environment rather than having too much on your plate. You might work long hours gladly when you feel valued and supported by your team.

Unfair treatment is a special situation. If you’re being taken advantage of, undercompensated, overutilized, or abused in a professional setting, no amount of time or help will save you from burning out.

The Critical Factor: Values Alignment

But that last item is critical. Mismatched values can mean many things—between you and a manager, you and business goals, or you and corporate culture. The latter two are especially challenging to combat because they’re likely not changeable. And if your values conflict with your immediate supervisor, making changes to that situation can be tricky at best. Your solution must involve a change in scenery. It’s time to move on.

Finding the right manager in the proper organization is the key to avoiding burnout altogether. In fact, it virtually eliminates the scheduling and priority issues. If you’re doing “work” aligned with your values—if you feel part of the mission—you’re far less likely to feel constrained by time, resources, or management.

Define Your Mission First

You must first fully define your value system to understand what to look for in a manager, role, or employer. You must then have a system for seeking out the right targets and evaluating them based on your personal mission. Remember Jerry Maguire’s moment of truth? It comes not from changing his employer’s mind, but in realizing it can’t be changed. His personal mission statement leads him to the best possible outcome and delivers him from a career path laden with burnout potential.

The Power of Integrated Purpose

My personal mission combines both my professional and individual goals—I seek to provide the very best opportunities for my family, my clients, and my students. This combination of constituents covers everything I do and, most importantly, fuels my days, evenings, and weekends of work. I don’t feel burned out because of the intertwined nature of this mission. I feel energized!

These overlapping audiences provide balance for each other as well. When I’m not feeling great about my performance with one, I’m likely extra energized by another. Without that balance, I might find myself exhausted by that one “failing” area and unable to find focus to recover. Being extra busy actually makes me less vulnerable to burnout!

Your Burnout Prevention Strategy

That doesn’t mean this approach is for everyone or that you should run out and get a second or third job. But it does mean your mission and values should span as broad a base as possible and align with everything you choose to pursue.

When that alignment slips more than periodically? It’s time to re-evaluate that portion of your life and reconsider the resources you allocate to it.

Key Takeaways for Leaders

1. Burnout isn’t just about being busy—it’s about misalignment with your values and purpose
2. Define your personal mission before evaluating roles, managers, or organizations
3. Seek an integrated purpose that spans multiple areas of your life for natural balance
4. When values misalign consistently, it’s time to make a change rather than endure
5. The right organizational fit can transform overwhelming work into an energizing mission

As Jerry Maguire says, “Help me help you”—let your values rescue you from future burnout by guiding you toward work that truly matters to you.


For leaders looking to create more purpose-driven organizations that prevent burnout while driving results, consider how your team’s values align with your mission. The investment in this alignment pays dividends in both performance and retention.

Charley Orwig, MBA

Charley Orwig, MBA

Senior Strategy and Brand Marketing Advisor

Charley is a dynamic business leader and marketing executive with 20 years of experience driving business growth. He combines solid corporate and agency experience, creative aptitude and sharp market insight, B2B and B2C experience as well as expertise in diverse digital markets. Charley spent much of his career in Brand Management at Kraft, before taking on consulting and leadership roles in marketing and data science. Having consistently delivered accelerated revenue growth for many of the top consumer brands, Charley understands what it takes to drive organizational performance, and how to build teams that are capable of consistently delivering it. Charley holds a BS in Communication from Bradley University and an MBA from Benedictine University and holds certifications in Appreciative Inquiry and Ecommerce Analytics. Charley is a marketing instructor in Northwestern’s Kellogg Executive Education program and holds faculty positions at Lake Forest Graduate School of Management and Benedictine University, where he teaches courses in graduate and undergraduate marketing and communications. Charley resides in the Chicago area with his family. He is an active volunteer in his community, a youth basketball coach, and will happily hop on a bike any chance he gets.

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