About Ad Lucem Group

Many high-performing organizations struggle to find clear focus and thereby miss the opportunity to fully engage their stakeholders and break through to new levels of thriving and innovation. Our mission is to help organizations move towards their clarity of purpose and focus (ad lucem is Latin for “to the light”). Ad Lucem Group helps organizations build a clear vision and path that generates desired results more quickly, effectively, authentically, and at a lower cost to the organization than traditional change methodologies by fully engaging organizational stakeholders. We leverage our expertise to create in days and weeks what most organizations struggle to achieve in years. 

Patrick Farran and Melissa Norcross founded Ad Lucem Group in 2017 to walk alongside purpose-driven organizations to equip them with the tools and help they need to achieve their goals by tapping into their full capabilities. Steeped in strategy and certified in the use of Appreciative Inquiry, our techniques have been used to enable start-ups and non-profit organizations through large global Fortune 100 companies to achieve unprecedented and sustainable results.